Day 1 to Day 67.
Here is exactly what happened.
Siddharth's brand was invisible on every AI platform. This is the precise sequence of events that changed that โ and what it meant for his business.
The AI didn't know his brand existed
Free audit revealed: 0 citations across ChatGPT, Perplexity, Google AI and Claude for his top 5 buying keywords. Competitor A appeared in 8 responses. Competitor B in 6. His brand: zero.
We mapped exactly which outlets AI trusted for his category
Economic Times, Forbes India, TechCrunch and YourStory were the 4 outlets AI was pulling from for his buying keywords. We built an editorial + sponsored strategy targeting all four simultaneously.
Forbes India published. Economic Times went live.
Two pieces live within 48 hours of each other. Both structured specifically around the keywords "best fintech SaaS India" and "enterprise payment platform comparison." Both indexed within 72 hours.
Perplexity cited them for the first time
Monitoring showed Perplexity citing the brand in a response about fintech payment tools for Indian enterprises. First time in company history. The team celebrated. We tracked 3 more citations that week.
ChatGPT was recommending them first
23 tracked citations across all 5 platforms. Cited in top 3 responses for their primary keywords in India and Singapore. A prospect emailed unprompted: "ChatGPT recommended you." That email closed a โน28 lakh deal.