R
Founder Story
I spent 12 years becoming
the expert who got left behind overnight.
In 2023, I sat in a leadership meeting at a ₹500Cr edtech brand. The CEO asked why ChatGPT wasn’t recommending us. I had no answer. I’d built the entire digital visibility strategy. Ranked #1 for every keyword. And I had nothing to say.
That was the moment I understood what you’re feeling right now.
I ran content and SEO for upGrad, Vedantu and Simplilearn — three of the most competitive edtech brands in India. I knew how to rank. I’d built content teams of 80+ people. I’d driven crores in organic revenue. My career was built on knowing how digital visibility worked.
Then the rules changed. And nobody told me.
Our top-performing SEO pages started losing traffic to AI summaries. Students asked ChatGPT “which edtech is best for an MBA” — and whoever AI named won the enrollment. The keyword we’d ranked #1 for stopped mattering. I watched a competitor — weaker product, half our domain authority — get cited repeatedly in ChatGPT for our core keywords. Not because they had better SEO. Because they had better editorial coverage in the publications AI was trained to trust.
That realisation was humbling. I’d spent 12 years mastering a game that had quietly ended. And I needed to rebuild — fast — before my career became the evidence of the shift I’d missed.
“I built this for the marketer who feels what I felt in that meeting — exposed, behind, and not sure how to fix it without anyone knowing you don’t have the answer yet.”
The difference: I already had the skeleton key. Twelve years of relationships — Forbes, BBC, Economic Times, 10,000+ journalists and editors — whose editorial content is exactly what AI was trained on. AIVisibility Bro is the system that turns those relationships into your AI citations.