The moment a journalist
broke my brain.
In 2024, I was running SEO for a leading edtech brand. We'd cracked Google completely — top-3 rankings for every major keyword, 2M+ monthly organic sessions, a content machine producing 300 articles a month. By every metric I'd built my career on, we were winning.
Then a journalist I'd been pitching sent me something that genuinely broke my brain. She'd asked ChatGPT to recommend the best online learning platform in India. Our brand — #1 on Google — wasn't mentioned once. A competitor with half our domain authority appeared twice.
Your Google rank means nothing inside ChatGPT. AI doesn't crawl rankings. It pulls from the editorial content it was trained on — and that content lives in media outlets, not on your website.
She was right. And the realisation hit me like a truck: I already had the exact asset that could fix this. A decade of relationships with the very journalists and editors whose content AI was trained on. I'd been holding the skeleton key the whole time and didn't know which door it opened.
That week, AIVisibility Bro was born — not as a PR agency, but as something new: a way to place brands inside the media AI trusts, so they become the answer AI gives.
A decade mastering Google
SEO & Marketing Head at upGrad, Vedantu and Simplilearn. Ranked #1 for hundreds of keywords. Built 10,000+ media relationships along the way — without realising their true value.
ChatGPT ignored our #1 rankings
The journalist's screenshot. The competitor cited twice. Our brand cited zero. The career-defining metric — Google rank — suddenly meant nothing.
AIVisibility Bro is born
The epiphany: I already had the relationships AI's training data was built on. The fix wasn't more SEO — it was editorial placement in the media AI trusts. The company exists to give brands access to what took me 12 years to build.